VERIZON // SUPER BOWL LII
We tracked down survivors of natural disasters and life-threatening accidents. Then we connected them with the first responders who rescued them, giving the survivors the chance to say thank you. Our spot ranked seventh on the USA Today Ad Meter and was featured in the New York Times, the Washington Post and on Good Morning America, among others. Fast Company named it one of the top 5 Super Bowl ads of the year. In addition, we created social films that told each story in depth and built a platform for people to share
their own message of thanks.
Made at McCann NY with Pierre Lipton, Jason McKean, Hope Nardini, Aaron Mosher and David Yankelewitz.