Verizon // Super Bowl LII

We tracked down survivors of natural disasters and life-threatening accidents. Then we connected them with the first responders who rescued them, giving the survivors the chance to say thank you. The spot ranked seventh on the USA Today Ad Meter and was featured in the New York Times, the Washington Post, on Good Morning America and named one of the top 5 Super Bowl ads of the year by Fast Company. In addition, we created social films that told each story in depth and built a platform for people to share their own message of thanks.

TV

Case Study

Online Films

Social Videos

Radio

Made at McCann NY with Pierre Lipton, Jason McKean, Hope Nardini, Aaron Mosher and David Yankelewitz.