Heineken Silver

 HEINEKEN SILVER

For the launch of Heineken Silver (a low carb, low cal version of the beer), we needed to convince American drinkers that this edition of Heineken didn’t have any of the bitter aftertaste of the OG Heineken. This film launched the platform “All the Taste, No Bitter Endings” and was the biggest US product launch the brand had ever done.

Made with Estefanio Holtz, Kasia Canning, Yohan Daver, Sapna Ahluwalia, Greg Bruce, Jack Graham and Shelley Giera at BBU-USA.