Samsung // Interns

SAMSUNG // INTERNS

Normally these “product introduction films” are just closeups of the product and supers of the specs. We wanted to do something different for the launch of Samsung’s new tablet and, well, it got a little meta. Little Black Book called this “Adception” (I wish I had thought of that name for it in the first place).

Made at BBH-USA with Erica Roberts, Estefanio Holtz, Otto Pajunk, Guiga De Oliveira Cunha, Truman Florence, Jeffrey Martinez, Madeline Honig, Jacob Vogt.