MASTERCARD // TOUCH CARD
Audio description for the blind and partially sighted is usually an afterthought. To introduce the Touch Card, a credit card designed to make it easier for the blind and partially sighted to identify by touch, we made a TV spot that was entirely led by audio description. Concept by Artur Lipori and Caro Rebello. Vimeo Staff Pick. Creativity Editor’s Pick. One of Adweek’s top 3 ads of 2022. Cannes Silver in Film.
Here’s how the entire campaign worked together, beyond film.
Made at McCann New York with Pierre Lipton, Caprice Yu, Chad Baker, Artur Lipori, Caro Rebello and Liz O’Connor.