NEW YORK LOTTERY // TAKE 5
The odds of winning Take 5 from the New York Lottery are 1 in 9, much better than the odds of falling in love at first sight. So we made a musical love story to make just that point. "Odds of Love" was a Top Pick of the Week for SHOOT, featured in Adweek and named a Creativity Editor's Pick.
Made at McCann NY with Tom Murphy, Sean Bryan, Mat Bisher, Jason Ashlock, Dom Baccollo, Johan Leandersson, Eric Johnson and Chance Bassett.