Ryan Paulson CD/Writer
Creative Director / CW
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The White House

 

THE WHITE HOUSE // IT'S ON US

Launched by President Obama with a press conference at the White House, It’s On Us is an initiative aimed at shifting the conversation about sexual assault on campus, engaging men to take responsibility in helping stop it. “Autocorrect” was released during Sexual Assault Awareness Month. It was covered by the New York Times, Fortune, Cosmopolitan, Italian Vogue, the Huffington Post as well as being featured as a Creativity Editor's Pick. The day it was released, it was trending on Twitter in major cities across the US.

Made at Mekanism with David Horowitz, Ian Kovalik, Bryan Davis and Tim Noble.