Ryan Paulson CD/Writer
Creative Director / CW
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United Nations



The UN's Sustainable Development Goals are designed to address the world's most pressing problems in 17 different areas. They’re so sweeping in scope that they can feel a little overwhelming. So our messaging aimed to simplify things, asking people to become "One for All” by picking one goal that mattered to them and helping achieve it. The campaign was featured in the Huffington Post, Little Black Book, AdWeek and Agency Spy.

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Made at Mekanism with Ian Kovalik, Jason Harris and Kati Haberstock.