Ryan Paulson CD/Writer
Creative Director / CW
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Pepsi // Super Bowl XLIX

 

PEPSI // SUPER BOWL XLIX

Pepsi wanted to keep their Super Bowl spot under wraps, so they asked us to find some interesting ways to bring the supernatural
themed ad to life in the real world. We created a crop circle in the shape of the Pepsi logo across from the stadium, driving conversation about the brand leading up to the game. The crop circle was featured in the New York Times and was a Creativity Editor's Pick.

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Made at Mekanism with Tommy Means, Jason Harris, Sean Cosier and Jackie Backer.