Ryan Paulson CD/Writer
Creative Director / CW
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New York Lottery

NEW YORK LOTTERY // TAKE 5

The odds of winning Take 5 from the New York Lottery are 1 in 9,  much better than the odds of falling in love at first sight. So we made a musical love story to make just that point.  "Odds of Love" was a Top Pick of the Week for SHOOT, featured in Adweek and named a Creativity Editor's Pick. 

Made at McCann NY with Tom Murphy, Sean Bryan, Mat Bisher, Jason Ashlock, Dom Baccollo, Johan Leandersson, Eric Johnson and Chance Bassett.